Imagem Cumulativa 400 Conteúdo da Página Para alterar essa listagem acesse esta lista founding1973foundingA small car rental store in downtown Belo Horizonte that had six used Volkswagen beetles bought on credit. It was the beginning of our dream to build a major company that could offer high-quality services in a way that stands out. That's how Localiza was born.early expansion1979early expansionDuring the second oil shock, we opened our first car rental store in Vitória city.leadership1981leadershipWe expanded our network by acquiring small competitors. This expansion made us the leader in Brazil's rental car market. We had a presence in 11 major cities, most of them in the Northeast side of Brazil.move into smaller cities1985move into smaller citiesWe adopted a franchising strategy in response to Brazil's 1983 external debt crisis. This strengthened the Localiza brand by increasing our market presence.solution and renewal1990solution and renewalBy taking a problem and turning it into an opportunity, we began selling our used cars directly to final consumers. Doing this allowed us to reduce our depreciation costs and generate revenue to renew our rental fleet.Internationalization1992InternationalizationBecause of difficulties the Brazilian market was experiencing at that time, Localiza's decided to try the international expansion. Our efficient franchising model allowed us to expand our presence in South America.Capitalization1997CapitalizationWhen we faced the need to capitalize the company, Localiza conducted a private equity transaction with DLJ Merchant Banking (Donaldson, Lufkin and Jenrette). In this transaction, a fund managed by DLJ (now Credit Suisse First Boston), acquired 33.3% of our shares for US$50 million. That same year, it issued US$100 million in senior notes on the US market. Having raised capital, we began focusing our efforts on increasing our business volume and improving our productivity.management and outsourcing1999management and outsourcingIn a pioneering move in Brazil, we created a new business unit specialized in leasing and managing outsourced fleets, originally called Total Fleet and now known as Localiza Fleet Management.IPO with a high level of corporate governance2005IPO with a high level of corporate governanceOn May 23, 2005, we began our IPO on the Bovespa Novo Mercado, the segment of the Brazilian stock exchange for companies that agree to abide by the highest standards of corporate governance.consolidation2014consolidationToday, after a successful forty-year history, we are the largest car rental network in Latin America. We have 534 stores and 118,086 cars in nine countries: Argentina, Bolivia, Brazil, Chile, Colombia, Ecuador, Paraguay, Peru and Uruguay.