About US


Localiza Figures

December 2008

Founded in 1973 with a fleet of 6 second-hand VW Beetles; Starts geographic expansion. .

Intensive geographic expansion.
In 1981, already the largest rental company in Brazil in number of locations.
In 1983, start its franchising activities in Brazil.

Starts selling pre-owned vehicles to the end consumer.
Expands franchising operations to other countries in Latin America In 1997, DLJ Private Equity acquires 33.3% of the company.
Still in 1977, issues US$ 100 million in Senior Notes.
Creates a company specialized in fleet rental and management.

Consolidates its platform and business model.
Achieves over R$ 600,000 in sales and over R$ 200,000 in EBITDA.
Public offer of R$ 350 million in Debentures.
Initial public offer at Bovespa/New Market or 23.026.325 stocks, at R$ 11.50 ea., generating R$264.802.737,50 in revenues.
Primary and secondary public offer of stocks in April, 2006, generating R$ 342,642,863.00 in revenues.
First Debentures Issuance Program (R$ 200 million)

Debentures Issuance, unique serie (R$ 300 million)

Data from 12/31/08

Total number of locations: 422 in 9 countries
Locations in Brazil: 346
Corporate locations operated by Localiza: 199
Franchises: 147
Locations in Brazilian Airports: 84
Downtown locations in Brazil: 262
Locations abroad (only franchises): 76
Cities: 294 (Brazil and abroad)

Data from 12/31/08

Fleet investiment until 12.31.09: R$1335.3 million
Number of cars purchased until 12.31.09: 44,211
Corporate Fleet in Brazil: 39,112
Franchised Fleet in Brazil: 6,945
Franchised Fleet abroad: 2,581
Total Fleet: 23,403 + 180 Fleet Managed = 23,583
Total Fleet: 72,041

Localiza Rent a Car

Largest rental company in Latin America with 199 corporative locations.
Segments: Individuals, Corporate, Travel Industry, Replacement, Mini Lease.

Largest fleet of Brazil: 39,112 cars

Total Fleet

Largest fleet management company in Brazil, with fleet of 23,583 cars being 180 managed

Localiza Franchising

Presence in 9 countries: Argentina, Bolivia, Brazil, Chile, Colombia, Ecuador, Paraguay, Peru y Uruguay

223 franchised locations, with fleet of 9,526 cars

Balance 12/31/08
Data in USGAAP
Data from 12/31/08

21.2% growth from net revenue – reaching R$ 1,855.7 million
R$ 127.4 million of net profit until 12.31.08
R$ 504.1 million in EBITDA (29.4% higher than same period of 2007)
37.1% growth in the average rented fleet of the car rental business
25.1% growth in the average rented fleet of the fleet rental business
Included in the MSCI Brazil Index (March/08)

Elected the 35th Most Valuable Brand between the 165 public held companies studied, by Revista Isto É Dinheiro

Localiza Stocks
(RENT3) New Market
Data from 12/31/08

Performance RENT3 from IPO (05/23/2005) to 12/31/2008


Human Relations
Data from 12/31/08

Number of Collaborators: 3,195
Training Hours until 12.31.08: 06:39
48.9% of the collaborators are women
210 collaborators were promoted until 12.31.08

Social Responsibility

Safe Traffic Localiza : a program that has run in over 20 capitals in Brazil; it involves educational campaigns and a series of other initiative aimed at preventing accidents and fight traffic violence, thus contributing to an increase in the no-accident statistics.

Green Light to Culture: a cultural project that has been supporting cultural institutions and events over more than 20 years countrywide in Brazil.

Green Seed: Supports social institutions through voluntary work and donations to the Social Fund for the Child and Adolescent.

Junior Achievement: Educational project that creates opportunities for the integration of the business world and the community through schools. Localiza is one of the sponsors and its president in Minas Gerais state is Eugenio Mattar. In addition to financial support, thirteen volunteers from Localiza’s staff work with Junior Achievement.