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About US

Numbers

Localiza Figures

Until June, 2010

 

History

 

70’s
Founded in 1973 with a fleet of 6 second-hand VW Beetles. Starts geographic expansion.

 

80’s
Intensive geographic expansion.
In 1981, already the largest rental company in Brazil in number of locations.
In 1983, start its franchising activities in Brazil.


90’s

Starts selling pre-owned vehicles to the end consumer.
Expands franchising operations to other countries in Latin America In 1997, DLJ Private Equity acquires 33.3% of the company.
Still in 1977, issues US$100 million in Senior Notes.
Creates a company specialized in fleet rental and management.

 

00’s
Consolidates its platform and business model.
Achieves over R$600,000 in sales and over R$ 200,000 in EBITDA.
Public offer of R$350 million in Debentures.
Initial public offer at Bovespa/New Market or 23.026.325 stocks, at R$ 11.50 e.a., generating R$264.802.737,50 in revenues.
Primary and secondary public offer of stocks in April, 2006, generating R$342,642,863.00 in revenues.
First Debentures Issuance Program (R$200.0 million)

Debentures Issuance, unique serie (R$300.0 million)

Total Fleet’s issued 40.000 debentures, with total amount of R$400.0 million.

4th Public Simple Debentures Issuance (R$370.0 milllion)

 

Locations

Data from 06.30.10

 

Total number of locations: 458 in 9 countries
Locations in Brazil: 387
Corporate locations operated by Localiza: 219
Franchises: 168
Locations in Brazilian Airports: 91
Downtown locations in Brazil: 296
Locations abroad (only franchises): 71
Cities: 316(Brazil and abroad)

 

Fleet in the business platform

Data from 06.30.10

 

Corporate Fleet in Brazil: 47,727

Franchised Fleet in Brazil: 8,600
Franchised Fleet abroad: 1,177
Total Fleet: 23,328+ 431 Fleet Managed = 23,759

Total Fleet: 80,832

 

Integrated business platform informations

 

Localiza Rent a Car

Largest rental company in Latin America with 219 corporative locations.
Segments: Individuals, Corporate, Travel Industry, Replacement, Monthly rental.

Largest fleet of Brazil: 47,727 cars.

 

Total Fleet

Largest fleet management company in Brazil, with fleet of  23,759 cars being 431 managed

 Localiza Franchising

Presence in 9 countries: Argentina, Bolivia, Brazil, Chile, Colombia, Paraguay, Peru, Uruguay and Ecuador

239 franchised locations, with fleet of 9,777cars

 

Balance 06/30/2010
Data in USGAAP
Data from 06.30.10

 

Net revenue – reaching R$1,139.4 million until June/10
Net income of R$106.2 million until 06.30.2010
R$282.6 million in EBITDA until 03.31.10
Growth of 27.0% in the average rented fleet of the car rental business

Growth of 9.3% in the average rented fleet of the fleet rental business

 

Localiza Stocks
(RENT3) New Market
Data from 06.30.10

 

RENT3 performance since IPO (05/23/2005) until 06.30.2010.

 

Gráfico 2T10.JPG

Human Relations
Data from 06.30.10

 

Number of Employees: 3,850
Training Hours until 06.30.10:  19,93

47.3% of the employees are women
176 employees were promoted until 06.30.10

 

Social Responsibility

 

Junior Achievement - Minas Gerais: an education project mainly aimed at taking entrepreneurship to public schools. The Company is one of the sponsors of Junior Achievement and the Chairman of the Advisory Board in Minas Gerais is Mr. Eugenio Mattar, Executive Vice President of the Company.

 

Institute for Entrepreneurial Studies: project intended to form business leaders that are committed to a social and political model for Brazil based on democratic ideals for individual rights, principles of market economy, free enterprise, and respect for the rule of law.

 

Minas for Peace: project with the objectives of promoting social justice, peace, culture, citizenship, and human rights through implementation of actions to prevent violence and criminality, as well as through implementation of and incentive to cultural and social projects that pursue these objectives.

 

Green Sign to Culture: this project has provided support for culture throughout Brazil for over twenty years using our own funds or donations for cultural projects with funding from income tax through the “Rouanet Law” incentive.

 

Social Fund for Children and Adolescents: contributions with resources from income tax are made by the Company to previously selected institutions that are qualified and have a good history and high reputation.

 

Green Seed: a social project providing support for institutions by way of volunteers. Under this program, food, personal hygiene items and educational material are collected to aid two previously selected institutions.