Idioma:
Rent a Car & Fleet - Finds Institutional

Group Localiza



219 Locations
47.727 Cars
23.759 Cars
239 Locations 
9.777 Cars

48 Points-of-sale
73,4% Sold to final consumer

Business Strategy


Main Activities
LOCALIZA RENT A CAR Expand market leadership LOCALIZA RENT A CAR
Broaden market leadership keeping high rates of investment returns
LOCALIZA FRANCHISING Adding value to the brand LOCALIZA FRANCHISING
Add value to the brand by enlarging the distribution network in Brazil and South America
TOTAL FLEET Rental Fleet Generate value as a result of the synergies TOTAL FLEET
Generate value as a result of the synergies generated by the business platform, taking advantage of the fleet-rental market business opportunities
Support
Seminovos Finds Buy Add value to the business platform deals LOCALIZA PRE-OWNED
Add value to the business platform deals through the reduction of the costs of depreciation, thus increasing the competitive advantage